I am asked, why does a nurse make the best choice as a Freelance Healthcare Writer. To begin, we must examine why healthcare writing is needed.

If healthcare writing is meant to reach patients, or B2C, the intent is to educate the target audience. If healthcare writing is meant to reach business partners, or B2B, again the intent is to educate the target audience. In both cases, your goal is to have your healthcare writing reach the target audience. Can a nurse be the right person for both roles? My answer is yes, so let’s examine.

Nurses know how to reach the target audience:

·        Nurses interact with a diverse group of people each day

                 o   Healthcare providers

                 o   Patients

                             §  All patients have learning needs, but they are not all the same

                o   Family members

                o   Other members of the health care team

                            §  Those directly involved in patient care

                            §  Those in ancillary roles

                o   Reps from medical supply companies

                o   Reps of durable medical product companies

·       Nurses can understand the needs of their audience quickly

·       Nurses tailor their information to;

                o   The educational level of the audience

                o   The needs of the audience

                o   The developmental level of the patient, when they are the audience

                o   The emotional place the patient finds themselves in, when the patient is                           the audience

Nurses have a deep understanding of anatomy, physiology, and underlying causes of diseases:

·       A nurse can break down the message into appropriate, understandable terms

·       When speaking with patients, nurses are used to explaining what is happening

                o   They know how much the patient needs to hear in the moment

                o   They know how to explain a second time, because the message was too                            emotionally difficult the first time

                o   They are ready for the questions that a patient may feel are mundane and                          therefore are afraid to ask a doctor

Nurses know what is needed to complete the job at hand:

·       Nurses understand equipment and supplies

·       Nurses understand how the equipment and supplies will be used

·       Nurses understand why it is critical to have the correct product

Nurses, more than any other group, have watched other patients and families work through similar, difficult situations, equipping nurses to:

·       Expect the questions that are going to come, putting the patient at ease

·       Know how to anticipate the next question

·       Respond in relevant, compassionate, and practical ways

Nurses not only talk to patients daily, but they write daily:

·       Every shift the nurse is recording

                o   Facts

                o   Interactions

                o   Concerns noted

                o   Progress made

                o   Future needs

When nurses are writing, they are communicating with:

·       Other nurses

·       Doctors

·       Ancillary members of the healthcare team

·       Clerical members of the staff

·       Providers of medical supplies

·       Providers of durable medical products

Nurses are excellent communicators. With their knowledge and skills, they are the best choice as Freelance Healthcare writers for your needs.

I am a nurse with a diverse background and many years of experience. Click over to my contact page and let me know how I can assist you to engage your target audience.